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E-Mail Marketing And Its Types

What is Email Marketing?

If you are unfamiliar with this, the first question that comes to your mind is, "What is email marketing?" Email marketing is simply a way to market your products and services by sending emails to current and potential customers. To know more about its benefits you can visit some sites like

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There are different types of email marketing, each with a specific purpose. To fully understand email marketing, we need to look at both types of email marketing.

  • Transactional Email Marketing
  • Direct email marketing

Transactional Email Marketing

Emails that companies send to customers as a result of a transactional action or trigger are known as transactional emails. This email contains order confirmations, email reviews, password changes, order receipts, and other emails. If a customer decides to buy while purchasing a company's services or products, the company must have a platform to notify customers of their transactions to ensure that the customer's trust and safety are not compromised.

Direct Email Marketing

When people think about marketing, they imagine it. From promotional packages to discounts and offers, all advertisements for specific company services and products fall under the direct email marketing umbrella. In this type of marketing, the company does not limit its market to current customers, but actually extracts target audience email information from the company and other data sources and sends special engaging emails to convert these potential buyers into real customers.